Take Your Publication Online for Low Cost, Low Risk

Posted on December 23, 2007. Filed under: Money Saving Companies | Tags: , , , |

Although we doubt print media is “going away” completely - there is certainly a lot to be gained in making publications available online. And having both can be beneficial in cost savings and increased value for advertisers, as well.

After some research and comparing Blue Toad’s services with the others out there who take pubs online, it turns out that perhaps there is such a thing as a free lunch - and even snacks, as well.

Turns out not only is there no set up fee (competitors charge 5k up to 50k), but the cost is $3 for uploads per page - where others charge $3-10 a page. The $3 includes everything, from hosting to hyperlinking - and owner Brad Wreidt even offered a .25 cent discount - use the promo code SYBL to get pages for 2.75 each.

So, there had to be a catch, right? Charges for streaming video or links or hosting or something? Nope - $3 (use code SYBL at checkout and get it for $2.75) and Blue Toad does all the work. In addition, all ads are hyperlinked and so is email - giving advertisers in the publication a chance at double value, and through some new twists, even a ROI tracking option. Plus streaming video is included, so is Flash and other components competitors to Blue Toad charge (a lot) extra for.

This is a green-friendly move, as well, allowing printing to be at a minimum, and people to gain access online.  In addition, your magazine sitting in a doctor office in a stack doesn’t get searched by Google - the online version of your publication will.  Go where the future is - search optimized and ready to be found for the long haul. 

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